Here’s a little peak of what took place leading up to the Anthology brand launch! We spent a lot of time capturing some of our favorite moments by using the app instagram. We could easily have a post of instagram photos dedicated solely to the delicious food we ate, but we thought we’d spare you… All of the above photos were taken around Rosemary Beach, Seaside, Seabrook and Seattle. We’ll regularly add new photos to our instagram, so please feel free to follow us @anthologydestination.
Also, a huge thanks is due to all of you who have just flooded us with kindness during our launch. All of your tweets, likes and pins have not gone unnoticed, and just have us all the more excited about the new relationships we’re building!
It’s super exciting to introduce to you Anthology! In 2011, we started this company with a desire to create a luxury experience in walkable resort towns. We knew that success would require a level of quality and consistency usually associated with the highest acclaimed hotels. Over the past 18 months we’ve assembled a world class collection of homes, but more importantly, a world class collection of people. I’d put our concierges, hospitality partners, designers, architects and builders up against the best in the world.
A few months ago we realized our vision was too small. We actually have the opportunity to impact people for generations through a great vacation experience. If that’s the vision then the game changes. We chose Anthology as our brand’s name, because an ‘anthology’ is a collection of stories. We’re about stories; stories about experiences and places that become defining moments in our lives. Anthology is the convergence of elegant simplicity and authenticity in jaw-dropping destinations all for the purpose of fulfilling our bold belief that relationships come first.
We will continue to grow into communities and properties that fit us to a “T”, but more importantly we are looking to expand the experience of our guests. Our competition charges tens of thousands for a membership, but we’re choosing to grow through relationships. If you are relationally connected then you’re “in the club.” We invite you in as one of the many families, businesses and people who were impacted, maybe for generations, by better stories. So, to our current and future friends we say “welcome to Anthololgy.” Thank you for the stories you’ve already created and the many still to come.
With a full heart,
Lance and the Anthology team